Despite the opportunities CeBIT offers, its large scope also presents challenges for attending companies: how to convey messages, engage journalists and reach potential customers and partners.
Some rough ideas of how you could make the most of your CeBIT attendance and the most of other shows:
Pre-brief journalists in the month before the show to ensure coverage hits newsstands during the show period.
Ensure your spokespeople are well prepared.
Make your announcements before the show.
Engage also with writers who will cover the show without attending in person.
And, of course, develop story angles and messages beyond pure product angles.
All the best,
Christine Vogl-Kordick
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