There has been a lot of talk about whether the more vertical telco market trade shows like 3GSM and CTIA are luring away some of the major players. Whilst this may be true in some respects, when you are on site, you still cannot fault the scale of the operation. Hall 11 is full of navigation and telematics players and Hall 4 is dedicated to hot areas like SOA and CRM.
All the major consumer electronics companies were located in the vast Hall 1, with the Sharp stand boasting the world’s largest LCD TV at 108”, whilst TechnoVision showed the world’s largest TV at 205” – they both pulled in the crowds despite never being destined for the average living room.
When you couple this show with last year’s football World Cup, you simply cannot fault the Germans for their organisational capabilities and their attention to detail. The facilities are much better than at 3GSM and you don’t have to queue for ages to get something to eat or drink either.
Bizarrely, smoking in exhibition halls is still very much allowed in Germany and you can see clusters of exhibitors and visitors around the large bins/ashtrays everywhere – all very amusing for a smug reformed smoker like myself!
Whilst the official visitor figure stands at 480,000, there was also the rumour that the organisers, Deutsche Messe, gave out more free tickets than ever before, to exhibitors to pass on to their clients and guests to increase footfall. I’m not sure how much this would impact on the total figure though.
They are shortening the exhibition by a further day again next year and avoiding the weekend altogether - running Monday through Friday only. Not sure yet whether this will affect the number of students lured in by the prospect of trying out gadgets and the latest consumer products?
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment